Co-Founders Tumay & Yasmin

Co-Founders Tumay & Yasmin


Jezebel London crystallises the cool side of diamonds and make them the essence of female charisma from day to bed. Its mission is to embrace them to manifest woman's personality. Rooting with this fresh set of mind, Jezebel London pays homage to the contemporary and blends it with diamonds’ legacy. In the core lies the diversity, sourcing beauty and creativity; the freedom to play by your own rules; and the dynamism that brings the attraction and vivacity.

 The brand's story routes back to two Turkish students' university years. Meeting at London College of Fashion, Yasmin and Tümay followed the same passion for diamonds and created luxury jewellery available to all metropolitan women to wear day and night. Each piece is uniquely designed by the duo and produced by craftsmen in Istanbul with the finest quality. To achieve the desired endurance, timelessness and compatibility for everyday wear, designs are made of 14k solid rose gold and feature various coloured diamonds.

The collection is empowered by diversity and disharmony and aims to celebrate London‘s complex beauty in geometrical shapes. Razor-sharp angles, 3-dimensional designs. lines, triangles, circles enhance the sophisticated allure of diamonds... Being named after various areas, Jezebel London speaks to all Londoners to reflect their senses in their visual appeal. Pieces compliment the elegance of the female, while emphasising the cool edge of the cosmopolitan woman. Simplistic modernity of the designs mitigates the weight of the diamond, while making one feel treasured.